Mountain Cafe is no.1 in Paro is located right in town and it is 15 minutes drive from Paro Airport. It is famous for organic fast food. Serves breakfast, lunch, dinner, drinks and coffee.
Client
Mountain Cafe
Location
Paro, Bhutan
Industry
Restaurant
Founded
In 2016
The Challenge: Raising Awareness about Cafe
To increase brand awareness among local and tourist across Bhutan
Reach to the relevant audiences such as coffee lovers, passionate foodies, etc.
Educate audiences regularly about the cafe’s new dishes, deals and other offerings
Drive more check-in customers in cafe since it was newly opened cafe
The Strategy: Engaging Content & Hypertargeting
- Customized strategy specific to targeted audience
- Maintaining consistent tone & message at all social media platforms
- Split testing by creating different types of post to measure engagement level
- Offers and deals highlighted on regularly with the promoted post
- Drive engagement to post by targeting relevant audiences
- Striking the right balance between cost per engagement and audience reach
The Results: Increased Cafe check-in
Ad campaign increases Cafe visits by 60% within 3 months plus
0.003
Cost per Engagement
23.25
Audience Engaged
18
Repeated check-in customer increased by